Privacy Policy
Last updated: 25 November 2025
ICU Garden Machinery (“we”, “us”, “our”) operates the website https://icugardenmachinery.com (the “Website”).
We are committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are (Data Controller)
ICU Garden Machinery Ltd
📍 6 Goyt Valley Walk, Bredbury, Stockport SK6 2LE, United Kingdom
📞 +44 161 477 5688
📧 contatct@icugardenmachinery.com
We are the controller of the data you provide when using our website or making a purchase.
2. What Personal Data We Collect
We may collect the following categories of personal information:
a) Identity & Contact Information
- Name
- Email address
- Phone number
- Billing address
- Delivery address
b) Order & Payment Information
- Order details
- Partial card information (last 4 digits only)
- Payment transaction IDs We do NOT store full card numbers or CVV codes.
c) Account Information
- Username
- Hashed (encrypted) password
- Saved addresses
- Order history
d) Technical & Usage Data
Automatically collected when you browse the website:
- IP address
- Browser type and version
- Device type
- Pages visited
- Time spent on the site
- Referring URLs
- Cookies and tracking identifiers
e) Communication & Support Data
- Emails you send to us
- Contact form messages
- Live chat conversations
- Photos/videos submitted for returns or warranty claims
f) Recipient Information
When sending an order to someone else:
- Recipient name
- Recipient address
We use this information only to fulfil the delivery.
Children’s Personal Data
We do not knowingly collect personal data from anyone under 13.
If you believe a child has provided data, please contact us and we will delete it.
3. How We Collect Your Data
We collect your data in three ways:
a) Directly From You
When you:
- place an order
- create an account
- subscribe to emails
- contact customer service
b) Automatically
Through cookies, server logs, and tracking technologies.
c) From Third Parties
Such as:
- Payment processors (e.g., Stripe, PayPal)
- Delivery carriers
- Analytics platforms (e.g., Google Analytics)
- Fraud-prevention tools
- Advertising networks (e.g., Google Ads, Meta Ads)
4. How We Use Your Data
We process your data for the following purposes and lawful bases:
| Purpose | Examples | Lawful Basis |
|---|---|---|
| Process & deliver your order | Taking payment, shipping products | Contract |
| Customer service | Returns, refunds, replacements | Contract |
| Account management | Login security, saved addresses | Contract / Legitimate Interest |
| Marketing | Email updates, offers | Consent |
| Website analytics | Improving site performance | Legitimate Interest |
| Fraud prevention | Risk checks, IP logging | Legitimate Interest / Legal Obligation |
| Legal compliance | Tax, accounting, consumer law | Legal Obligation |
You can withdraw consent for marketing at any time by clicking “unsubscribe” or emailing us.
5. Cookies & Tracking Technologies
We use essential and optional cookies to:
- enable cart and checkout functionality
- secure transactions
- analyse website performance
- personalise shopping experience
- measure advertising effectiveness
You may manage cookies through your browser settings or our cookie banner.
6. How We Share Your Data
We do not sell your personal data.
We may share your data with:
Trusted Service Providers
- Payment processors (Stripe, PayPal, etc.)
- Delivery companies (Royal Mail, DPD, DHL, etc.)
- Website hosting providers
- Email and marketing platforms
- Analytics and advertising platforms
- Fraud detection services
Each provider is contractually required to protect your data and use it only as instructed.
Legal Authorities
We may share data if required by law, court order, or to defend legal claims.
Business Transfers
If the company is sold or merged, your data may be transferred to the new owner under the same privacy protections.
7. International Transfers
Some service providers operate outside the UK/EEA.
When transferring data internationally, we use:
- UK Addendum to EU Standard Contractual Clauses (SCCs)
- International Data Transfer Agreement (IDTA)
- Adequacy decisions
These ensure your data remains protected.
8. How Long We Keep Your Data
We retain data only as long as necessary:
| Type of Data | Retention Period |
|---|---|
| Orders & invoices | 6 years (legal requirement) |
| Customer accounts | Until you request deletion |
| Marketing data | Until you unsubscribe |
| Warranty/returns data | Up to 6 years after resolution |
We may retain minimal information to meet legal obligations or prevent fraud.
9. Your Rights (Under UK GDPR)
You have the right to:
- Access your data
- Correct inaccurate data
- Erase your data (“right to be forgotten”)
- Restrict processing
- Object to marketing or legitimate-interest processing
- Port your data to another provider
- Withdraw consent at any time
To exercise your rights, email us at:
📧 contatct@icugardenmachinery.com
You also have the right to complain to the UK ICO:
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
10. Data Security
We use a combination of measures to protect your data:
- SSL/TLS website encryption
- Secure hosting
- Firewall protection
- Access control for staff
- PCI DSS-compliant payment processing
- Encrypted (hashed) passwords
No method of online transmission is 100% secure, but we take commercially reasonable steps to protect your data.
11. Third-Party Links
Our site may contain links to external websites.
We are not responsible for their privacy policies.
Please review their terms before sharing personal information.
12. Changes to This Privacy Policy
We may update this policy from time to time.
The “Last updated” date at the top reflects the latest version.
Significant changes may be communicated through our website or via email.
13. Contact Us
For questions regarding this Privacy Policy:
ICU Garden Machinery Ltd
📍 6 Goyt Valley Walk, Bredbury, Stockport SK6 2LE, United Kingdom
📞 +44 161 477 5688
📧 contatct@icugardenmachinery.com